New Delhi. With the novel idea of 'Always There, Because We Care', Hyundai Motor India Ltd, the country's largest passenger car exporter and the second largest car manufacturer, is back again with its nationwide service initiative - 'Always Around' campaign in a mega avatar for the fourth consecutive year.
Starting from May 23 the 'Hyundai Always Around' campaign will provide free check-ups for its customers at convenient locations. Last year around 85,000 Hyundai vehicles across 6,000 locations attended the camp. 
This year, the 'Hyundai Always Around' campaign has grown much wider in terms of locations and reach and will continue till December, 2010 covering 6500 locations wherein Hyundai will be reaching out to around 90,000 customers in an effort to make them smile by ensuring that their car is in the best of condition. Around 4,500 vehicles across 405 locations nationwide are expected to attend the camp on the launch day. 
The mega 'Hyundai Always Around' campaign will be conducted at various locations which customers in their normal course of life frequent on an everyday basis like joggers park, shopping malls, multiplexes, select residential blocks, etc. What makes the 'Always Around' campaign a truly innovative one is that it reaches the customer at a time and a place where it is most convenient for him with no extra cost and saves time as well e.g. while the customer is busy shopping in a mall his car is serviced and cleaned and this saves both his time and money as it is a free service and the advice that he gets from trained technicians which will help him maintain his car even better.
Commenting on the campaign Arvind Saxena, Director (Sales & Marketing), HMIL, said, 'The 'Hyundai Always Around' campaign is our initiative to reinforce the bond with our valued customers as a mark of appreciation of our relationship. It goes on to prove that our association with our customers does not end after they buy our cars. Since the time we started the campaign three years ago till now we have seen the response grow phenomenally, as every year we try and reach out to a larger customer base. This year also we are confident that this campaign will prove to be very successful and Hyundai patrons will benefit from this service, organized exclusively for them.' 
The 'Hyundai Always Around' campaign will offer a comprehensive 17 point check-up with oil top-up and a thorough examination of the vehicle and services such as tyre and vehicle polishing, coolant and oil top-up. The Hyundai team will also collect suggestions and feedback on the performance of the vehicle & after sales service. The customers will also have a chance to see and test drives the latest Hyundai cars which would be there on display at the venue. 
Like last year, this year too Shell India has partnered with Hyundai as the recommended 'consumable oil' vendor for 'Hyundai Always Around' activity throughout the year. There will be active participation from Shell India at various locations to support this event so that they can also take valuable feedback directly from the customers.